Myrcene to Resin: A Digital Signage Playbook to Educate Shoppers and Boost Sales
Cannabis Shoppers Want More Than Just Names, They Want to Understand What They’re Buying.
Gone are the days when a catchy strain name sealed the deal. Today’s cannabis consumers are savvier than ever and they’re asking about terpenes like myrcene, comparing extracts like rosin vs resin, and looking for clear cues on how compounds like limonene will make them feel. They want those answers fast and easy.
That’s where digital signage becomes your most powerful in-store educator. When you use your screens to deliver terpene insights, extraction explainers, and mood-based product groupings, you’re not just informing shoppers, you’re guiding them to higher-margin SKUs, increasing average order value (AOV), and giving them a reason to come back.
Myrcene 101 & Retail Messaging
Before you can sell more terpene-rich products, you’ve got to make shoppers care and that starts with visibility. Myrcene isn’t just cannabis’s most common terpene; it’s a shortcut to higher basket sizes when it’s highlighted properly. From interactive menus to cross-merchandising bundles, here’s how to turn myrcene from a background note into a front-and-center sales driver.
Why Myrcene Deserves the Spotlight
Myrcene isn’t just the most common terpene, it’s also the easiest entry point for terpene-based upsells.
Most-common terpene on the shelf: Roughly 40 % of 2024 flower SKUs list myrcene as dominant.
Clear benefit story: Shoppers link myrcene to “couch-lock,” nighttime use, and deep body relief, simple ideas to market.
High-margin tie-ins: It features prominently in live-resin carts, infused pre-rolls, and nano-THC drinks, letting you upsell beyond basic eighths.
To unlock its full potential, you need smart visual cues and consistent on-screen education.
Digital Menu & Screen Ideas
Your screens are prime real estate for turning myrcene education into a silent salesperson.
Color-Coded Flags
What it looks like: A moon-and-cloud icon, or any calm visual, displayed beside SKUs testing at ≥ 0.5 % myrcene.
Why it works: Provides a quick “relaxing” cue without added text, cutting decision time.
QR-Linked Deep Dives
What it looks like: A small “Scan to learn more about myrcene” prompt next to featured products.
Why it works: Drives mobile traffic to your blog or e-commerce page and captures remarketing IDs.
Myrcene-Focused Promo TV Loop
What it looks like: A short looping animation on Promo TVs that introduces “Today’s Terpene: Myrcene,” followed by 1–3 myrcene-rich product slides. Each slide includes a strain name, calming effect icon (like a moon or couch), and a simple benefit such as “Nighttime chill” or “Full-body relief.”
Why it works: Educates passively and consistently, keeping terpene education front-and-center without requiring shopper interaction. It builds familiarity and drives interest in higher-margin SKUs.
But even the best content falls flat without the right screen placement strategy to back it up.
Smart Screen Placement
Strategic screen positioning can make or break how often shoppers notice and act on terpene cues.
TV Menu Header – Rotate a “Top Terpene Picks” banner every 30 seconds above flower jars or the pre-roll counter.
Checkout Counter Tablet – Display the promo product menu so customers can explore while waiting to pay.
End-Cap Loop – Run a 10-second loop that spotlights a single myrcene strain, its price, and an effect icon on shelf-edge displays near accessories.
Now let’s talk about what your screens actually say and how to make every word count.
Copy & Visuals That Convert
Clear, benefit-driven messaging makes terpene education instantly digestible for shoppers on the go.
Plain-Speak Headlines
“Chill tonight? Grab a myrcene-rich pre-roll.”
“Body relief in one puff, look for the orange badge.”
Effect + Product Pairing
“Looking for deep relaxation? Try these five myrcene-loaded vapes, now 10 % off.”
Friendly Compliance Disclaimer
“Actual effects may vary; chat with a budtender if you’re new to terpenes.”
Once your screens are speaking the right language, it’s time to layer in smart product pairings.
Cross-Merchandising Plays
Pairing myrcene-rich SKUs with complementary products boosts basket size and strengthens the shopper experience.
Blue Dream (3.5 g flower) + Hemp Wraps
Message: “Roll your own chill, earthy terp boost.”
Myrcene Live-Resin Cart + Low-Sugar Canna Drink
Message: “Double down on relaxation, zero hangover.”
OG Kush (1 g pre-roll) + Aroma-Matching Candle
Message: “Take the scent home, terpene synergy.”
And when your staff echoes the same story, your terpene message becomes even more powerful.
Staff Talking Points
A well-informed team bridges the gap between screen education and in-store conversation.
Feel vs. Flavor: Explain that the earthy taste often equals a body-heavy effect.
Dominant vs. Supporting: Highlight how myrcene teams up with limonene for balanced calm-and-cheer.
Time-of-Day Fit: Position myrcene SKUs as wind-down or post-workout options.
The final piece? Making sure all this effort drives measurable results.
Metrics to Track
If you want to prove ROI on terpene-forward merchandising, tracking the right data is essential.
Menu Interaction Time: Aim for ≥ 25 seconds average per shopper on terpene-filter screens.
Attachment Rate: Track how often a myrcene SKU plus an add-on (wrap, drink) land in the same basket, target 15 %+.
Spend Uplift: According to Headset’s 2024 cannabis retail report educated shoppers spend ~20 % more per visit. Compare average cart values before and after terpene-focused merchandising to prove ROI.
Pro Tip: Refresh the terpene wheel monthly with new strains and subtle color tweaks. Novelty keeps regulars experimenting and returning.
When terpene education lives across your screens, staff, and store layout, shoppers start buying with confidence and buying more often.
Want help building terpene-rich screens that actually convert? Explore our Cannabis Digital Signage Guide.
Rosin vs Resin: What Shoppers Really Need to Know
“Rosin vs resin” consistently lands on every dispensary’s FAQ sheet and for good reason. Consumers hear both terms tossed around by budtenders and influencers yet rarely understand how each extract is produced, why one costs more, or which product best fits their taste and potency preferences. Clearing up that confusion on-screen, and at the counter, builds trust and nudges shoppers toward higher-margin SKUs.
How Each Extract Is Made
Understanding the extraction method helps frame each product’s price, potency, and purity for shoppers. The method:
Rosin is created by pressing cured or fresh-frozen cannabis between heated plates. The process is entirely solvent-free, relying only on carefully controlled heat and pressure to squeeze cannabinoid- and terpene-rich oil from the plant. Because no chemicals touch the starting material, rosin is often marketed as the “cleanest” or most “artisanal” option on the shelf.
Resin, conversely, begins with fresh-frozen flower that is rapidly blasted—or bathed—with food-grade hydrocarbons such as butane or propane. The low-temperature extraction locks in volatile terpenes that would otherwise degrade, and a subsequent purge removes residual solvents. The result is a highly potent, sauce-like concentrate prized for smooth dabbing and vape formulas.
Once you’ve explained the process, the next step is helping customers anticipate the taste and feel of each option.
Flavor & Aroma Profile
Taste and scent are huge decision drivers for concentrate buyers, especially connoisseurs and vape fans. what to tell customers:
Rosin: Expect thick, syrupy clouds bursting with the cultivar’s native terpenes—think amplified citrus in Tangie or lush berry notes in Purple Punch. The solventless process preserves delicate aromatics, creating a rich, “true-to-flower” experience that connoisseurs love.
Resin: Thanks to its flash-frozen start, live resin delivers a glossy, terp-heavy punch of flavor, but with a slightly crisper, slicker mouthfeel than rosin. Many consumers describe it as potent yet smooth, making it an approachable entry point for those new to dabbing.
But even with standout flavor, pricing often seals the deal, so let’s cover how to position each extract on your shelf.
Price Positioning
Helping shoppers compare value vs. indulgence makes it easier for them to commit to a higher-tier product. Here’s how:
Rosin commands a premium: Both the labour-intensive pressing method and lower yields elevate wholesale cost, which translates into top-shelf pricing at retail. Position rosin SKUs as luxury, small-batch, or “craft extract” options.
Resin sits mid-range: Automated hydrocarbon extraction scales efficiently, keeping costs lower while still offering high potency. That sweet-spot pricing makes live resin vapes and grams easy to recommend for everyday shoppers seeking step-up quality without a splurge.
With price in mind, let’s look at the formats that move fastest for each extract type.
Most Common Product Formats
From grams to vape carts, knowing which formats to stock, and promote, can simplify the upsell process.
Rosin: You’ll mostly stock live rosin (made from fresh-frozen material) and hash rosin (pressed from ice-water hash). Both excel in dab form and increasingly appear in solventless vape carts.
Resin: Think live-resin vape cartridges, badder, sugar, and diamonds. These SKUs move quickly thanks to consistent flavor, potency, and approachable price points.
Pairing the right format with clear, compliant messaging keeps your team aligned and your store risk-free.
Retail Talking Points
When your staff can explain extract differences in plain language, they become more than just budtenders, they become trusted guides.
“Solventless equals purity.” Emphasize rosin’s clean extraction for health-conscious buyers.
“Flash-frozen means flavor.” Highlight live resin’s ability to capture fresh terpenes straight from the plant.
Budget vs. indulgence. Frame resin as the everyday powerhouse and rosin as the weekend treat.
Method decides mouthfeel. Explain that pressure-extracted rosin feels thicker and more syrup-like, whereas solvent-purged resin tends to be lighter and more crystalline.
Now that your team’s trained and your messaging is dialed in, make sure your screens are reinforcing the same education visually.
Compliance Reminder
Always label concentrates with Health Canada-approved or state-regulator language. For example, “solventless rosin concentrate” or “hydrocarbon-extracted live resin.” Avoid unsubstantiated purity or medical claims, and ensure THC percentages match lab results.
On-Screen Engagement Idea
A visual explainer is one of the fastest ways to demystify concentrates and push product discovery forward. Launch a “Rosin vs Resin” quick-view module on your digital menu boards:
A one-tap pop-up (or QR-code scan) gives shoppers the above breakdown in 60 seconds or less.
Add scrolling product carousels so customers can jump straight to in-stock SKUs after reading.
Include a link to your social accounts so shopper can share their own experiences.
By demystifying extraction styles in plain language you guide shoppers toward the exact concentrate that matches their wallet, palate, and lifestyle.
Limonene & Cross-Merchandising
Once shoppers are engaged by your terpene education, limonene is the perfect pivot from “interest” to “impulse buy.” Let’s explore why limonene deserves a prime spot on your screens and shelves.
Why Limonene Sells
Limonene’s bright citrus scent gives it instant recognition, making it one of the easiest terpenes to market visually and emotionally.
Instant sensory cue: Its bright citrus aroma makes products feel fresh, uplifting, and daytime-friendly—an easy mood to market.
Versatile formats: Limonene shows up in sativa-leaning flower, fruity vape carts, sparkling beverages, and even topical balms, giving you multiple price tiers to bundle.
Proven basket-builder: Dispensaries that group products by terpene profile see attach-rate lifts of up to 15 % (MJBizDaily retail benchmark, 2024).
To make that momentum count, your store layout and screens need to guide the shopper journey toward limonene-rich products.
In-Store Tactics to Boost Impulse Buys
Strategic on-screen cues and seamless POS integrations nudge curious shoppers from terpene awareness to basket-ready decisions.
Color-Coded Menu Tags
How to execute: Add a subtle yellow glow or citrus-slice icon beside SKUs that test ≥0.5 % limonene. In slideshow menus, fade in that icon during the product’s screen time; in static boards, pin it next to the price.
Psychology at play: Color cues bypass text clutter, letting hurried shoppers spot an “energizing” option in seconds.
Sync POS Promotions
On-screen prompt: “Feeling the Mid-Day Slump? Grab Two Limonene Faves, Get the Third Free.”
POS tie-in: Program the discount to trigger automatically when any three limonene-tagged SKUs scan, no coupon code needed.
Result: A seamless journey from eye-catching display to instant deal, trimming friction that kills impulse intent.
End-Cap Micro-Screens
Placement: Mount 10-inch portrait screens at eye level on the queue rails or by the exit door.
Loop content: 8–10 second mini-reels cycling through a limonene vape, a zesty gummy, and a citrus-forward pre-roll.
Why it works: Buyers who skipped the main menu get one last sensory nudge while their wallet is already out.
Once these screen tactics are in place, boost impact with product bundles that tell a full sensory story.
Cross-Merch Bundling Ideas
Bundling limonene-rich SKUs with complementary items turns single-item shoppers into multi-item buyers.
Lemon Jack 3.5 g flower + citrus-flavored rolling papers
Pitch it as: “Amplify the zest, wrap your bud in lemon for even brighter flavor.”Tangie live-resin cart + low-sugar orange THC soda
Pitch it as: “Citrus double-shot, minus the hangover. Vape, sip, and stay uplifted.”Limoncello 5 mg gummies + CBD lip balm infused with limonene
Pitch it as: “Bright lips, bright vibes, daytime duo that keeps you fresh inside and out.”
Note: Keep descriptors regulator-approved e.g., “limonene-dominant” or “contains limonene” and avoid any unverified therapeutic claims.
Your bundles work best when staff and screens reinforce the same message.
Staff Talking Points
Well-prepped budtenders close the loop between terpene education and conversion, especially for impulse sales.
“Citrus = Lift.” Frame limonene as the terpene that keeps you focused and upbeat.
“Pair flavor with function.” Suggest a lemon seltzer to wash down a Tangie pre-roll.
“Buy-More-Save-More.” Remind bargain hunters of the instant POS deal.
To prove your terpene content is doing its job, it’s time to track the right in-store performance metrics.
Metrics to Watch
Monitoring how shoppers engage with limonene-tagged content helps you adjust screen placement, visuals, and offers in real time.
Attach Rate: Track how often a limonene anchor product lands in the basket with a flavor-matched add-on. Aim for a 12–15 % lift.
Promo Redemption: Monitor the percentage of scans triggering your “Buy 2 Get 1” rule; adjust placement or copy if uptake is under 10 %.
Dwell Time at End-Caps: A simple motion sensor or camera counter can reveal if the micro-screens bump wait-line engagement.
Pro Tip: Rotate limonene-tagged SKUs every two weeks and refresh the yellow icon shade or animation style. The novelty keeps regulars scanning the menu for the next citrus-infused surprise, no discount required.
With strong merchandising, trained staff, and tuned-up content, limonene becomes more than just a terpene, it becomes your next big driver of basket growth.
How Budvue Brings It All Together
You’ve seen how terpene education and extract explainers can increase basket size, attach rates, and shopper trust, but none of it works without the right delivery system. That’s where Budvue comes in.
From promo TVs and menu boards to checkout displays and end-cap micro-screens, Budvue gives you the tools to bring these strategies to life, visually, instantly, and without added lift from your team. Whether you’re spotlighting a high-myrcene strain, comparing rosin vs resin SKUs, or running a limonene-driven bundle promo, Budvue’s content scheduling and tagging tools help you keep it fresh, fast, and compliant.
You don’t need a graphic designer or a marketing team to make your store look expert-level. With Budvue, your terpene-rich content runs itself, automated, optimized, and built to move inventory.
Common Questions Answered
Q: What products are high in myrcene?
Common strains include Blue Dream, OG Kush, and Granddaddy Purple. Look for "Indica-dominant" labels and terpene tests.
Q: Is rosin better than resin?
Not always, rosin is solventless and often higher-end, but resin can deliver great flavor at a lower price point.
Q: How can digital signage help sell more extracts?
By educating shoppers with quick terpene profiles, quality comparisons, and linked promos, you drive informed buying and larger baskets.
Take Action: Educate Smarter, Sell More
Smart cannabis retailers don't just stock great products, they teach customers why those products matter.
Budvue's terpene-rich menus, animated explainers, and dynamic promo screens are proven to lift sales and loyalty. Want to see it in action?
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