From Gummies to Capsules: Top Cannabis Products of 2025 and How to Sell More of Them
If you're running a cannabis dispensary or medical clinic, knowing what customers are buying right now is key to boosting your bottom line. In May 2025, cannabis shoppers across North America are gravitating toward products that are easy to dose, help with wellness goals like sleep or pain relief, and fit discreetly into their daily routines.
So what’s trending in stores this month? And how can your team promote these top products effectively? Here’s a breakdown of what’s hot and how digital signage can help move inventory faster.
What’s Selling in May 2025: Cannabis Product Trends to Watch
As the cannabis market matures, one thing is clear: consumer preferences are shifting fast and not always in the direction you’d expect. If you're trying to stock your shelves with the best cannabis products of 2025, you’ll want to look at what’s happening right now. The last 30 days of sales data from both U.S. and Canadian markets reveal key insights into where consumer dollars are going and why.
Let’s break down the formats that are driving the most growth this month and what’s behind their surge in popularity.
CBN-Enhanced Edibles Are Taking Over the Sleep Segment
One of the most striking trends of May 2025 is the explosive growth of CBN-infused edibles, particularly gummies. According to SFGate, in California these products now account for a full 25% of the edible category, up from 4% in 2020. That’s a 525% increase in just five years. Brands like Wyld and Kiva are leading the charge, positioning their products as functional tools for better sleep and relaxation. Their messaging is simple and effective: take one gummy before bed and get the rest you need, no smoke, no mess, just results.
With more consumers looking for targeted effects, edibles with minor cannabinoids like CBN are stepping into the spotlight as some of the best cannabis products 2025 has to offer.
Capsules and Softgels Win in Wellness and Medical Segments
Meanwhile, north of the border, capsules and softgels are becoming the go-to format for Canadian consumers who value consistency and discretion. According to Headset, products like Tweed’s Penelope 1:1 Softgels and Aspire’s Moonrocks Live Rosin Reserve Capsules are leading in sales. This format is especially appealing to older adults, medical users, and wellness-focused shoppers who want the benefits of cannabis without the ritual of smoking or vaping.
With clear dosing and pharmaceutical-style packaging, softgels have become a trusted entry point for those new to cannabis or looking to integrate it into a daily routine. This surge highlights how the best cannabis products 2025 aren’t necessarily flashy, they’re dependable, discreet, and outcome-oriented.
Flower and Pre-Rolls Still Command Loyalty
Despite the buzz around new formats, traditional flower remains a staple across both markets. Consumers still value quality and craftsmanship, especially when it comes from trusted producers. In California, boutique flower brands like CAM are seeing sustained success with high-potency, terpene-rich cultivars like Bubba’s Girl.
Pre-rolls also continue to perform well, especially when bundled or offered in multipacks. They offer the convenience that today’s buyers appreciate, without sacrificing the experience of smoking high-quality cannabis. For many core users, premium flower and expertly rolled joints are still among the best cannabis products of 2025, especially when paired with strong brand storytelling.
The takeaway? Shoppers today are choosing formats that suit their lifestyles, whether it’s CBN gummies to ease into sleep, capsules for daytime wellness, or top-shelf flower for traditional enjoyment. By paying attention to what’s trending now, you can make smarter inventory decisions, refine your digital signage strategy, and stay ahead of customer demand in a market that’s only getting more competitive.
Edibles That Sell: Sweet Flavors, Sleep Support, and Digital Shelf Power
Walk into almost any dispensary right now and you’ll consistently see shoppers gravitating toward fruity, function-driven gummies. Edibles have evolved far beyond basic brownies that we all baked in high school, today’s customers are looking for precise effects, tasty formats, and sleek packaging. If you're not leaning into the top-selling cannabis edibles of 2025, you're likely missing out on one of the most profitable categories in the store.
Two brands are dominating the edible game with SKUs tailored for a generation that values both wellness and convenience.
Wyld’s Boysenberry Gummies: A Triple Threat
Wyld has become a category leader, and their 1:1:1 CBD/CBN/THC Indica Boysenberry Gummies are setting the standard. Combining minor cannabinoids for a balanced effect, these gummies offer a seamless wind-down experience that’s especially popular with evening shoppers. In April alone, this SKU pulled in over $325,000 in sales in California, according to Headset. Their consistent dosing, minimalistic packaging, and strong retail partnerships make them a must-stock for any shop catering to the sleep-support crowd.
Kiva’s Camino Line: Where Function Meets Flavor
Close behind Wyld is Kiva’s Camino Midnight Blueberry gummy, one of the most recognizable sleep-focused products on the market. With a targeted THC + CBN blend and calming terpene profile, Camino Sleep Gummies are a perfect example of how top-selling cannabis edibles are marketed as solutions, not just snacks. According to SFGate, these gummies rank consistently in the top three, driven by strong customer loyalty and a brand narrative that focuses on rest, relaxation, and ritual.
Smart Ways to Merchandize Edibles In-Store
To turn interest into conversion, it’s all about how you present edibles at the point of sale. Here’s how to spotlight your best sellers using digital signage:
Run a Daily Deal Loop: Set up dynamic screen content with a special offer, bundle, or a specials menu, that rotates through edible specials every 60 minutes.
Leverage Flavors as Visual Hooks: Create vibrant info slides about common terpenes, their flavour and effects. Follow it up with menus that feature those products with a flag or a special deal. These resonate with consumers browsing in-store and make selection easier.
Add Visual Dose Guidance: Use info bits on promo screens that break down onset time, cannabinoid ratios, or recommended doses. This helps new users feel more confident in their weed purchases and increases trust.
Edibles aren’t just a product category, they’re an entry point for first-time buyers, a staple for wellness-minded shoppers, and a goldmine for upselling. By positioning the top-selling cannabis edibles with eye-catching, educational digital signage, you’re creating a smarter, more satisfying shopping experience.
Why Capsules Are Booming in Canada Right Now
Across Canada’s cannabis retail and medical markets, one product category is quietly gaining major traction: capsules. Often overshadowed by flashier formats like vapes or gummies, capsules are emerging as a preferred option for customers who want consistency, privacy, and a familiar dosage form. If you’re looking to cater to the fastest-growing consumer segments in 2025, it’s time to give cannabis capsules in Canada the attention they deserve.
These discreet softgels are especially popular in clinics, wellness-focused dispensaries, and communities with older patient populations. They offer a clean, professional experience, something that resonates in both recreational and medical settings.
Ontario’s Top Capsule Brands Right Now
Recent sales data from Headset shows a clear lead in this category. Two standout performers:
Tweed’s Penelope 1:1 Softgels: A balanced blend of CBD and THC, these capsules are ideal for users seeking a moderate, manageable experience. Tweed’s reputation for reliability and Health Canada-compliant packaging helps drive trust among medical buyers.
Aspire’s Moonrocks Live Rosin Reserve Capsules: Targeted at more experienced users, these capsules combine solventless rosin with high-potency THC to deliver an elevated, premium product yet still in a smokeless, easy-to-swallow format.
These aren’t niche products anymore. They’re taking up more shelf space, being recommended more often by staff, and becoming a first-choice option for people who want cannabis with precision without having to smoke it.
Who’s Buying Cannabis Capsules in Canada?
The surge in sales is being driven by a diverse but wellness-oriented audience:
Medical Patients: For those managing chronic conditions, capsules offer a predictable experience without the social or health concerns of smoking or vaping.
Older Adults: Many seniors are drawn to capsules because they mirror conventional pharmaceuticals thus creating a more comfortable consuming method. They’re easy to integrate into daily pill regimens and don’t require special gear or preparation for use.
Wellness Shoppers: Capsules appeal to yoga moms, biohackers, and other health-conscious customers who want cannabis that fits seamlessly into supplement routines without the added lung strain smoking can cause.
If your dispensary serves these demographics, stocking cannabis capsules in Canada is essential to catering to these shoppers’ needs.
How to Promote Capsules with Digital Signage
Promoting capsules, especially in Canada, requires a thoughtful, compliant approach. Unlike flashier THC products, capsules appeal to wellness-minded and medical consumers who want clarity, consistency, and trust. With Canada's strict cannabis marketing rules under the Cannabis Act, your in-store messaging must be educational, not promotional.
Budvue helps dispensaries navigate this landscape with flexible tools built for compliance and creativity.
Here are a few smart ways to do it:
Use Budvue’s Specials Menu Slides: Highlight top capsule brands, like Tweed or Aspire, by listing them in your “Specials” menu section. This gives customers a clear entry point to explore new or featured softgels without crowding your main product display.
Add Flags to Regular Menus: Create custom flags such as “Capsule,” “Wellness,” or “Smoke-Free” to help shoppers identify capsule formats at a glance within your regular menus. This simple visual cue guides first-time or wellness-focused buyers directly to the right category. You can request flags for your dashboard here.
Design Custom Slides That Educate: On Budvue’s dashboard you can upload custom educational content slides you create on your own. Use simple visuals, like dosage timelines, onset charts, or cannabinoid breakdowns, to clarify how capsules work and who they’re for. Consider designing slides that answer key customer questions like:
“What Is a Cannabis Capsule?”
“Softgels vs. Tinctures: What’s the Difference?”
“When Should I Take a Capsule?”
These tactics not only keep your signage compliant, but also empower your team to create a welcoming, informed customer experience. With Budvue, you control the content and that means you can tailor it to match your brand tone, customer base, and local regulations.
Navigating Regional Signage Rules
No matter how strong your product assortment is, how you present it, especially in a regulated environment, can determine how well it sells. Digital signage gives retailers an edge, but that edge must be adapted to regional compliance standards.
Canada
In Canada, all cannabis marketing and promotional activity inside retail stores is governed by the Cannabis Act, which sets strict limits on how you can promote products, even within your own store. Retailers must ensure all digital signage content is factual, educational, and does not glamorize cannabis or appeal to youth.
Cannabis stores are also legally required to ensure no in-store displays, products, or signage can be seen from the outside their store. However Ontario has shifted this law allowing retailers to have clear windows.
All digital signage is considered internal-facing, giving you more flexibility to design impactful content so long as it remains compliant with current regulations. This means you can feature product promotions, daily specials, bundles, or educational content throughout your store.
Smart Ways to Use Budvue in Canada:
Use the Specials menu to promote capsules, edibles, or bundles inside interior zones of your store.
Upload custom educational slides on topics like “What Is a Softgel?” or “How CBN Works for Sleep.”
Tag products with informational flags such as “Smoke-Free,” “Wellness,” or “Balanced 1:1.”
Keep promotional loops restricted to browsing areas and reserve entrance-area screens for educational messaging.
Budvue’s flexible dashboard allows you to meet Canadian compliance standards while still guiding and converting customers where it counts.
U.S.
In the United States, cannabis advertising laws vary by state, but recreational markets typically allow more promotional freedom for in-store signage. This means you can use branding, lifestyle imagery, and effect-based language so long as you comply with local regulations.
In medical-only states, rules are often closer to Canada’s model. Content must stay educational, avoid glamorization, and cannot appear to promote recreational use. Always check your state’s specific signage policies before designing content.
In recreational states, however, you can promote products openly inside your store using visual storytelling, customer education, and branded content.
Smart Ways to Use Budvue in the U.S.:
Use rotating Specials slides to showcase limited-time offers, BOGOs, or product launches near registers and display cases.
Upload effect-driven slides you create like “Sleep Gummies That Work” or “Morning Energy Picks” using Budvue’s custom uploader.
Add seasonal or urgency-focused product flags like “$ left,” “Staff Pick,” or “Selling Fast.”
Whether you're operating in a tightly regulated province or a creatively flexible state, your signage strategy should reflect both the compliance realities and the customer experience you want to create.
How to Maximize Digital Signage to Boost Conversions
Digital signage is a conversion tool that acts as your silent salesperson. Done right, it guides shoppers toward confident purchases, boosts basket size, and enhances your store’s overall flow.
Here are four key strategies to turn your screens into silent salespeople:
Highlight Top 3 Products Daily: Make your bestsellers visible the moment customers walk in. Use your TVs to showcase rotating “Staff Picks.”
Create Segmented Content: Serve different messaging to different zones: educational content near medical or wellness counters, flavor-forward promos in rec sections, and how-to or informational slides in waiting areas.
Use QR Codes for Education: Place QR codes on screen overlays linking to informational videos, dosage charts, or terpene breakdowns already available by your popular brands. Alternatively, create this content on your own website’s blog for a local SEO boost. This empowers curious shoppers without slowing down your staff.
Refresh Content Weekly: Keep things fresh with updated loops based on seasonal launches, product drops, or recent customer reviews. Regular updates also train customers to look at your screens each visit expecting something new and useful.
Dynamic, well-planned digital signage influences customer choice and in a competitive market, that influence is revenue.
Questions
Why are sleep gummies taking over the edible market?
Because they solve a universal issue: poor sleep. With CBN now a go-to cannabinoid for nighttime use, brands like Wyld and Kiva have carved out dominant positions by offering dependable, delicious, and effect-specific options.
Are capsules only for patients?
Not at all. While popular in clinical settings, capsules are also appealing to wellness-focused shoppers who want a non-inhaled option. They’re discreet, consistent, and easy to integrate into daily routines.
Should U.S. dispensaries pay attention to Canada’s capsule trends?
Yes, especially if you serve wellness-focused or older demographics. Canada’s strict market has incubated product formats (like softgels and tinctures) that are now gaining traction in U.S. markets too. Even if you’re not restricted by the Cannabis Act, adopting educational signage and wellness-driven messaging can help you serve broader customer needs and increase long-term loyalty.
Final Takeaway
As new 2025’s trends make clear, consumer demand is shifting toward products that are discreet, functional, and easy to understand. CBN edibles and cannabis capsules in Canada are leading the charge because they meet real-world needs.
To succeed, you need more than a great product lineup. You need the right messaging, delivered at the right moment, in the right way. Smart, compliant digital signage lets you educate and convert in one seamless experience, whether you're highlighting the benefits of a bedtime gummy or guiding a patient to the right softgel dosage.
Want to see how Budvue’s signage platform can help you build smarter screens that sell? Book a demo and let’s talk about what’s possible. Alternatively subscribe to our Retail Insights Newsletter and always stay in the loop.